Current Issue

# Title Writer Journal
1 Celebrity Personal Brand Strategies on Social Media: An Exploratory Of Malaysian Celebrities Soo Wincci

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2 Factors Affecting Retention Intention Among Spa Therapists In Malaysia Nor Fairuz Syazana Nor Fauzi, Raemah bt Abdullah Hashim

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3 Generation X and Purchase Intention Toward Green Cosmetic and Skin Care Products Nor Fairuz Syazana Nor Fauzi, Raemah Abdullah Hashim

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4 Investigating the Role of Perceived Brand Quality and Normative Influence on Prestige Branded Apparel Purchase Intention of Youths in Malaysia Jeannot Abdul Karim, Lew Sue Ling, Sofiah Abd. Rahman, Shishi Kumar Piaralal

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5 The Influence of Website Trust and Website Quality on Intention to Purchase Online Azahari Jamaludin, Raemah Abdullah Hashim

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