About The Journal

OUM International Journal of Business and Management (OUM-IJBM) is an international peer-reviewed journal to provide an avenue for researchers to publish and share their findings in current issues, ideas and developments in business and management disciplines. It also serves as a platform for knowledge exchange, collaborations and cooperation among researchers from all over the world. OUM-IJBM is published by OUM Business School under the arm of Open University Malaysia (OUM). OUM adopts the motto ' University for all ' which believes in the democratisation of education; giving everyone a chance at self-actualisation and fulfilling their potential. In addition, this publication is on irregular basis depending on the numbers of paper submitted.

OUM-IJBM is open to authors around the world without regards to nationality and accepts papers in the English Language.


# Title Writer Journal
1 Celebrity Personal Brand Strategies on Social Media: An Exploratory Of Malaysian Celebrities Soo Wincci

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2 Factors Affecting Retention Intention Among Spa Therapists In Malaysia Nor Fairuz Syazana Nor Fauzi, Raemah bt Abdullah Hashim

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3 Generation X and Purchase Intention Toward Green Cosmetic and Skin Care Products Nor Fairuz Syazana Nor Fauzi, Raemah Abdullah Hashim

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4 Investigating the Role of Perceived Brand Quality and Normative Influence on Prestige Branded Apparel Purchase Intention of Youths in Malaysia Jeannot Abdul Karim, Lew Sue Ling, Sofiah Abd. Rahman, Shishi Kumar Piaralal

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5 The Influence of Website Trust and Website Quality on Intention to Purchase Online Azahari Jamaludin, Raemah Abdullah Hashim

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